A little more content lite (even though my complaint is unavoidable). Saw on Motherboard a report on a first-person, Web-based shopping game about Black Friday zombie mall shoppers. You can play here. It’s pure kitsch but does reinforce the deplorable behaviors of sale-crazed shoppers swarming over each other to get at goodies (especially cheap electronics), sometimes coming to blows. Videos of 2015 Black Friday brawls appeared almost immediately.
We apparently learn nothing year-over-year as we reenact our ritual feeding frenzy, lasting all the way through New Year’s Eve. (I never go out on Black Friday.) I might have guessed that big box retailers face diminishing returns with store displays torn apart, disgruntled shoppers, traumatized employees, and the additional cost of rent-a-cops to herd the masses and maintain order (which obviously doesn’t work in many instances). Yet my e-mail inbox keeps loading up with promotions and advertisements, even a day later. The video game in particular reminds me of Joe Bageant’s great line: “We have embraced the machinery of our undoing as recreation.”