Offered Without Comment 18

Posted: May 14, 2022 in Advertising, Free Speech, Media, Politics
Tags: , , ,

From Joseph Bernstein’s article “Bad News” in the Sept. 2021 issue of Harper’s Magazine:

Compared with other, more literally toxic corporate giants, those in the tech industry have been rather quick to concede the role they played in corrupting the allegedly pure stream of American reality. Only five years ago, Mark Zuckerberg said it was a “pretty crazy idea” that bad content on his website had persuaded enough voters to swing the 2016 election to Donald Trump. “Voters make decisions based on their lived experience,” he said. “There is a profound lack of empathy in asserting that the only reason someone could have voted the way they did is because they saw fake news.” A year later, suddenly chastened, he apologized for being glib and pledged to do his part to thwart those who “spread misinformation.”

Denial was always untenable, for Zuckerberg in particular. The so-called techlash, a season of belatedly brutal media coverage and political pressure in the aftermath of Brexit and Trump’s win, made it difficult. But Facebook’s basic business pitch made denial impossible. Zuckerberg’s company profits by convincing advertisers that it can standardize its audience for commercial persuasion. How could it simultaneously claim that people aren’t persuaded by its [political] content?

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